紧跟时代步伐,开启企业电商成功之路

跟随社会发展的时尚浪潮，电子商务也应运而生，如今的网购也和吃饭穿衣一样，变的灰常正常了，而且开展电子商务也成了企业发展道路上的必走之路，但是电子商务的经营也并非那么简单，很多企业见到自己的同行赚钱，为了节省成本，也会照着对方的样子建起网店，上架商品，但经营一段时间后，却发现难以盈利或者规模根本无法和同行相比。如果出现了这种情况，就说明网商的无形系统出了问题，有形的系统就是人们能够直接看的到的，像商品的图片设计、文案描述、消费者的评价，或是能够通过一定的接触能够感觉到的，像在线咨询时客服人员的专业程度、促销手段、对未成交客户的跟踪手段，对成交后客户的维护手段等，成都领城互动首席电子商务分析师指出，只有及时分析时下市场走向才能获得电子商务的成功。

首先在网上开展电子商务时，要对潜在的客户进行适当的分析。无论电子商务企业销售的何种产品，目的都在于满足消费者某方面的需求。因此经营者要想产品畅销，就要去充分研究消费者的人性，并根据研究结果来选择商品。比如有的演讲类产品在上线前，就专门做了潜在客户的需求分析，发现白领等人群对口才培训的要求是快速、有效，于是专门提炼了一个30天提高口才的培训版本。因为抓住了客户的准确需求，所以产品一上线，就受到白领、精英人群的欢迎。但如果你经营的是个普通的商城，只是因为看到这类教材卖的好就去销售，效果肯定不会好。

其次就是要有多种类的交易方式。在当今的电子商务中，即便是同类产品，善于经营的网商也能搞出不同的交易主张，这样才会打造出特色的商城。同样是销售家电、3C等产品，京东商城就是突出便宜，后来的苏宁电器依靠完善的地面销售网点，强调自己是正品行货、全国联保、本地配送、货到付款，也逐渐赢得一批客户的青睐。所以，网商在经营电子商务时，不要害怕竞争，而是要策划好的交易主张，这样才能提高竞争力。

第三个就是要对有限的资源进行适当的整理。无论是传统的销售模式，还是时下的电子商务，做生意都要讲究资源整合，电子商务同样如此，别人有的你不可能都有，但你也有别人所没有的。不要去刻意模仿别人的经营方法，而要将自己能够调配的资源发挥到最大限度。如果你拥有化妆品的资源，又何苦要学别人去做服装呢?把优势资源利用好，并不断拉大与竞争对手的差距，才能越走越稳当。

最后一个就是要有良好的口碑。互联网的传播速度是无法想象的，在电子商务中品牌力量也是非常大的，如果留意的话就会发现淘宝上的许多大卖家的品牌意识正在增强，给客户发的货里面，夹带着各种品牌宣传品，并在一些大型媒体上发布品牌宣传稿件。在淘宝初期这样做的网商并不多，但随着竞争的加剧，再不注重品牌就要被动挨打了。同时，品牌力量和客户口碑都是看不见摸不着的，是存在于消费者心中的，竞争对手和你卖同样的产品可能很容易，但是要改变客户心中的想法就相当有难度了。

页面Trace信息

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模板缓存 : C:\wwwroot\www.citycy.com/data/front/runtime/cache/351ab735e880a1dd5f3567d38b061acb.php
请求方法 : GET
通信协议 : HTTP/1.1
请求时间 : 2022-10-04 14:36:18
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日志记录 : 62条日志
[ 2022-10-04T14:36:18+08:00 ] NOTIC: [8192] mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead DbMysql.class.php 第 62 行.
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000927s SQL = SHOW COLUMNS FROM citycy_category
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000097s SQL = SELECT `catid` FROM `citycy_category` WHERE `catdir`='seo' LIMIT 1
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8192] preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead functions.php 第 118 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [2048] Only variables should be assigned by reference FbaseAction.class.php 第 68 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: forward FbaseAction.class.php 第 69 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8192] preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead common.php 第 79 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: userdata FbaseAction.class.php 第 105 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: userdata FbaseAction.class.php 第 105 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [2048] Declaration of ContentModel::add() should be compatible with Model::add($data = '', $options = Array) ContentModel.class.php 第 507 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [2048] Declaration of ContentModel::delete() should be compatible with Model::delete($options = Array) ContentModel.class.php 第 507 行.
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000790s SQL = SHOW COLUMNS FROM citycy_content
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000103s SQL = SELECT `cid` FROM `citycy_content` WHERE ( `url` = '201110/52.html' ) AND ( `status` = '9' ) LIMIT 1
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000160s SQL = SELECT * FROM `citycy_content` WHERE ( `url` = '201110/52.html' ) LIMIT 1
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000582s SQL = SHOW COLUMNS FROM citycy_content_article
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000097s SQL = SELECT * FROM `citycy_content_article` WHERE ( `cid` = '52' ) LIMIT 1
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000664s SQL = SHOW COLUMNS FROM citycy_model_field
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000087s SQL = SELECT `fieldid` FROM `citycy_model_field` WHERE `status`='1' AND `modelid`='1'
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000517s SQL = SHOW COLUMNS FROM citycy_content_tag
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8192] mysql_escape_string(): This function is deprecated; use mysql_real_escape_string() instead. DbMysql.class.php 第 400 行.
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000112s SQL = SELECT citycy_tag.name FROM `citycy_content_tag` LEFT JOIN citycy_tag ON (citycy_tag.tagid=citycy_content_tag.tagid) WHERE ( citycy_content_tag.keyid = 'c-52' ) ORDER BY citycy_tag.tagid DESC
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [2] Invalid argument supplied for foreach() ContentModel.class.php 第 416 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 199 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [2] strpos(): Empty needle ThumbField.class.php 第 21 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined variable: value Field.class.php 第 197 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined index: p FbaseAction.class.php 第 262 行.
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000106s SQL = SELECT * FROM `citycy_content` WHERE sort<1 AND catid=13 ORDER BY sort DESC LIMIT 1
[ 2022-10-04T14:36:19+08:00 ] SQL: RunTime:0.000066s SQL = SELECT * FROM `citycy_content` WHERE sort>1 AND catid=13 ORDER BY sort ASC LIMIT 1
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [2] Missing argument 1 for Ad::__construct(), called in C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\functions.php on line 259 and defined Ad.class.php 第 40 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [2] Missing argument 2 for Ad::__construct(), called in C:\wwwroot\www.citycy.com\include\library\ThinkPHP\Common\functions.php on line 259 and defined Ad.class.php 第 40 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined variable: type Ad.class.php 第 41 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined variable: setting Ad.class.php 第 42 行.
[ 2022-10-04T14:36:19+08:00 ] NOTIC: [8] Undefined variable: html Ad.class.php 第 136 行.
加载文件 : 76
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